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As an online business owner, you want every customer who walks through your virtual doors to purchase the most expensive items. Even though you cannot realistically expect that to happen, you can maximize your sales through cross-selling and up-selling. Cross-selling is the art of selling products related to the main products, like selling socks with shoes. Up-selling offers a higher-end benefits-driven solution to your customer.
Here are some suggestions for building your customer base and selling more of your products online. Continue reading