How to Use Meta Tags to Increase Website Traffic

The degree of impact that meta tags have on your website is discussed by many entrepreneurs and is often disagreed on. However, it has been proven that meta tags do have some effect on search engine results. The effect they have vary depending on the search engine. According to Michael Fleischner, author of the book SEO Made Simple: Strategies For Dominating The World’s Largest Search Engine, the MSN search engine especially loves on-page optimization, including meta tags.

Meta tags are just HTML codes that tell search engine bots what your website is about. Visitors browsing your website won’t be able to see the metadata at all, unless they looked at your source code. Search engines basically use your meta tags to label your website and decide where to put your website in search results. Since meta tags aren’t seen by website visitors, they are perfectly harmless and can help increase search engine traffic to some degree, as long as you aren’t keyword stuffing your meta tags. (more…)

Keyword Stuffing: When Keyword Density Becomes a Problem

Keyword density, the percentage of keyword phrases in the web content of an article or website, can increase your position in search engines if you also take advantage of other optimization methods, like meta keywords and backlinking strategies. Though keyword density does have its benefits, it can’t be overused. Overusing keyword density is called keyword stuffing. Keyword stuffing isn’t just harmful to your search engine rankings. It is also harmful to your readers. (more…)

Using Keyword Density to Your Advantage

Webmasters use keyword density to determine the percentage of keywords or keyword phrases that are in their articles so that they can optimize the number of keywords in their content. Keeping track of your keyword density is just one way to optimize your websites or articles for search engines. Though major search engines don’t place a heavy weight on keyword density as they did before, it’s still good to know, since it will help you boost your search engine rankings.

To calculate your keyword density, divide the number of keywords or keyword phrases by the number of total words in your article and multiply this number by 100. For example, if I have 8 keyword phrases in my blogs post and the total word count of my post is 400, my keyword density would be 2% (8 / 400 * 100 = 2%). (more…)