A Second Look at Luxury

A new Mercedes-Benz… Riding first class on Jet Blue… Countless martinis on the beach…

If I were to ask you, “What does luxury mean to you?” How would you respond? What would be the first thing that would come to mind? A never ending sea of wealth? A mansion over flooding with maids that come running at your every beck and call?

Think about it for a moment. What does luxury mean to you?

Now think about this: Luxury is often mistaken for having money. You needn’t own a single penny. Fancy clothes and expensive meals are examples of comforts, not luxury. To do what you want, how you want, and when you want without the restraints of fear is luxury. (more…)