How to Use Meta Tags to Increase Website Traffic

The degree of impact that meta tags have on your website is discussed by many entrepreneurs and is often disagreed on. However, it has been proven that meta tags do have some effect on search engine results. The effect they have vary depending on the search engine. According to Michael Fleischner, author of the book SEO Made Simple: Strategies For Dominating The World’s Largest Search Engine, the MSN search engine especially loves on-page optimization, including meta tags.

Meta tags are just HTML codes that tell search engine bots what your website is about. Visitors browsing your website won’t be able to see the metadata at all, unless they looked at your source code. Search engines basically use your meta tags to label your website and decide where to put your website in search results. Since meta tags aren’t seen by website visitors, they are perfectly harmless and can help increase search engine traffic to some degree, as long as you aren’t keyword stuffing your meta tags. (more…)

Keyword Stuffing: When Keyword Density Becomes a Problem

Keyword density, the percentage of keyword phrases in the web content of an article or website, can increase your position in search engines if you also take advantage of other optimization methods, like meta keywords and backlinking strategies. Though keyword density does have its benefits, it can’t be overused. Overusing keyword density is called keyword stuffing. Keyword stuffing isn’t just harmful to your search engine rankings. It is also harmful to your readers. (more…)

Blog Carnivals Increase Blog Traffic – And Lifetime Readership Too!

I’ve been using blog carnivals for a few years now. Blog carnivals are really just a page or two of web addresses linking back to quality articles or content. These articles must be related to a certain niche, though. A finance blog won’t link back to a health article, for example. Any website can host a blog carnival, though hosting one isn’t easy. You’ll need to review many articles submitted to you and choose the best ones to display in your carnival. People host blog carnivals because it creates a buzz and encourages other bloggers or webmasters to talk about it if their article is featured. As a result, you receive more backlinks and blog traffic, which will ultimately help with search engine optimization. (more…)

Using Keyword Density to Your Advantage

Webmasters use keyword density to determine the percentage of keywords or keyword phrases that are in their articles so that they can optimize the number of keywords in their content. Keeping track of your keyword density is just one way to optimize your websites or articles for search engines. Though major search engines don’t place a heavy weight on keyword density as they did before, it’s still good to know, since it will help you boost your search engine rankings.

To calculate your keyword density, divide the number of keywords or keyword phrases by the number of total words in your article and multiply this number by 100. For example, if I have 8 keyword phrases in my blogs post and the total word count of my post is 400, my keyword density would be 2% (8 / 400 * 100 = 2%). (more…)

Backlinking Strategies: Increase Search Engine Traffic

Have you ever written content online, only to find that the articles written weren’t performing well on search engines? Whether you write for a blog, business, or content website, you want other internet users to find your content. You also want to increase search engine traffic and earn money for your search engine optimization efforts. However, sometimes optimizing articles or blog entries on the page for search engine traffic isn’t enough to rank high on major search engines, like Google. This is where backlinking strategies come in. While Google does look at on-page optimization, like keyword placement and keyword count, Google also looks at how many websites are linking in or backlinking to your optimized content. In fact, many webmasters believe that Google places a heavier weight on the number of backlinks a given page has. This is why taking part in backlinking strategies and increasing the number of backlinks each web page has is essential to getting your content on page 1 of Google and increasing your overall website’s page rank.

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