

The degree of impact that meta tags have on your website is discussed by many entrepreneurs and is often disagreed on. However, it has been proven that meta tags do have some effect on search engine results. The effect they have vary depending on the search engine. According to Michael Fleischner, author of the book SEO Made Simple: Strategies For Dominating The World’s Largest Search Engine, the MSN search engine especially loves on-page optimization, including meta tags.
Meta tags are just HTML codes that tell search engine bots what your website is about. Visitors browsing your website won’t be able to see the metadata at all, unless they looked at your source code. Search engines basically use your meta tags to label your website and decide where to put your website in search results. Since meta tags aren’t seen by website visitors, they are perfectly harmless and can help increase search engine traffic to some degree, as long as you aren’t keyword stuffing your meta tags.

The three main meta tags that webmasters use are the title, description and keywords meta tags. The title meta tag tells search engines the main subject of the page, and this meta tag gets displayed on search results as the title of your article. The description meta tag describes your content in a sentence or two and is also displayed in search results. The keyword meta tag should include only the main keywords that can be found on your website or in the content of website pages. However, you should include your main keywords in the other two tags as well, not just the keywords meta tag. Another meta tag that is helpful is the robots meta tag, which tells search engine spiders to crawl through the entire website. These meta tags should be used on your website home page and every new post you publish.
Webmasters who have WordPress installed on their websites should use the All in One SEO plugin to help them with meta tag placement. This plugin allows you to just type out the meta title, description and keywords of each new post before you publish it, making entering in metadata incredibly easy.
Like most websites, this website uses meta tags as well. The following is an example of how to format your meta tags, and they are the meta tags we currently use on our home page.
<title>Earn Online Income | Cash Campfire</title>
<meta name=”Description” content=”Earn online income and take part in residual income opportunities with Cash Campfire. Cash Campfire is a blog designed to help users earn online income and reach their income potential.”>
<meta name=”Keywords” content=”earn online income, residual income opportunities, earn money at home, passive income opportunity, work from home.”>
<meta name=”Robots” content=”all”>
Of course, with the All in One SEO plugin, you don’t need to type everything in code form. The plugin automatically does that for you. So, you would only need to enter in your meta keywords for the keywords meta tag and that’s it.
To add the robots meta tag, simply log on to your WordPress account and go to Appearance > Editor > Header.php. Place the code in between the two head tags (<head><meta name=”Robots” content=”all”></head>) after the title tags (<title></title>).
*This post has some affiliate links distributed in the content. Read more about them on the Disclosure page.
Tags: Meta tags
There are many ways to get more traffic.
I think the best way to do it is to make a facebook fan page, do SEO and make YT video
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Thanks for sharing Kako,
There are literally thousands of different methods you can use to drive traffic to your website, with SEO being only one of the few. Facebook and YouTube videos are all good methods for attracting visitors.
Christina
Hi Christina,
Indeed, the meta tags are very important for increasing a website’s traffic. Meta tags are essential for SEO (search engine optimisation) too, they really are a great way of increasing the traffic. Also, I use the All in One SEO plugin for WordPress too, it’s a masterpiece plugin that really helped and still helps me a lot and saves a lot of my time. Thank you very much for sharing this excellent article, keep up the good work!
Best regards,
Maria
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Hey Maria (love your name by the way),
Thanks for reading! Meta tags have a bit less impact now than they did before, but they’re still good to practice. I’m glad you found this article useful.
Hope you had a great weekend!
Christina
HI Christina,
I found the article useful and also many other articles you wrote on this blog
I will read more in the lunch break today.
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Hi Christina,
This is awesome for my MyBB forum. Previously, it was displaying the navigation bar text of my forum on Google. Now, I have a great informative description that is a lot more likely to bring in visitors! Thanks!
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Hi George,
I’m glad this post was helpful for you! It never hearts to have a nice meta description that will get displayed in Google search results.
Good luck on your forum,
Christina
There are plenty of ways to get yourself backlinks and you should not refrain from using all of them, don’t leave even a single one. Apart from that, you can hire people to do the job for you, it always makes stuff easier for you. And why just meta tags, use whatever you can think of!
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How do I use Metatags if I am using Blogger? Was this a bad blog host choice?
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I think this is one of the better explanations out there that I have seen, in regards to why you still should do meta tagging. Many people see that there is no real effect but as you said every engine uses them differently.
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